Nooga
Next-gen agile planning

Brand Identity and Brand Architecture

Background

Nooga enables their customers to deliver software with speed and control directly within their existing platforms.

Challenge

Develop a modern identity for a new player in enterprise software. The brand needed to feel smart, secure, and innovative while standing out in a crowded and traditional market..

Approach

We created a clear, digital-first identity with strong typography, a fresh color system, and flexible guidelines designed to scale seamlessly across product, communication, and marketing.

Outcome

A confident and contemporary brand expression. One identity that builds trust, signals innovation, and positions Nooga as a reliable partner for the next era of digital transformation.

Nooga logo with white text on a blue background.
Black screen with white text reading, "Busy" and three white blocks in a series, with the middle block slightly taller, resembling an equalizer or bar graph.
Black and white exterior of a building with a black sign that says 'nooga' in white lowercase letters
A blue book titled 'Agile Planning and Risk Management' resting on a beige chair with a gray carpeted floor.

Nooga secure what matters and enable what’s next.

A digital graphic design layout with the word 'nooga' beside a logo, a textual header 'Planning at scale made easier than ever before,' a menu with tabs 'Product' and 'Features,' a section with status updates about online payments and team delivery, and buttons labeled 'New thread' in different styles.
Three digital advertisements on a gray wall in a modern building. The first shows a woman smiling, the second has the text 'Securing What Matters, Enabling What's Next,' and the third reads 'Scale With Speed And Control.'
A tablet displaying a website on a gray couch with a white stylus placed beside it.
Tablet with a website page about Nooga, a development and product team tool, placed on a gray fabric couch with a white stylus beside it.

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Carl Ek